What Does A Digital Marketing Consultant Do?

If you are struggling to reach your target market or aren’t reaching your revenue targets.

Then it’s time to hire a digital marketing consultant.

In today’s competitive environment, businesses need to attract their target customers. To do so, they must market themselves effectively and generate leads and sales.

What is Digital Marketing Consultant?

A digital marketing consultant is an external advisor who specializes in leveraging online marketing channels to generate leads and increase sales conversions.

The services of digital marketing consultants vary depending on your needs. Some will only handle specific marketing campaigns while others will oversee your entire marketing strategy from start to finish.

Regardless of the scope of services you choose, a digital marketing consultant is responsible for ensuring the right campaigns are launched to help your company reach its goals.

Moreover, a digital marketing consultant can help you choose the right marketing channels for your product and target audience. That way, you can increase awareness of your brand and products, generate qualified leads, and convert more sales.

What does a Digital Marketing Consultant Do?

1. Audit:

A digital marketing audit is a business document (usually a presentation) which outlines all the marketing activities and efforts an organization undertakes on digital marketing channels. It mostly details the execution and results rather than describing strategy or plans.

A digital marketing audit contains information that will help define or evaluate a digital marketing strategy. It can identify new channels for communication or reveal insight into competitor activities and performance.

Depending on your arrangement, you marketing consultant will analyse your website and provide you an audit on various elements:

  • Search Engine Optimization (SEO)
  • Competitor Analysis
  • Paid Marketing
  • Social Media Presence
  • Online Reputation
  • Brand Awareness
  • Social Media Marketing

2. Marketing Strategy:

A marketing strategy is an online roadmap that details all your campaigns, ensuring your company will be successful.

It consists of your long-term goals, marketing channels, available resources, timeline for analysis and results, marketing channels, and KPIs.

The strategy identifies the key messages, target audience segments, and mix of channels to reach them.

Depending on your arrangement, your digital marketing consultant will be responsible for:

  • Planning your approach to digital marketing goals for your company is important. It’s always good to start off with a list of goals, the audience you want to reach, and the current effectiveness of your digital marketing activities.
  • Identify priority objectives for your company. For instance, you may want to get more traffic, generate more leads, and increase conversions.
  • Exploring select online marketing channels and platforms to start (e.g., Google Adwords, Facebook ads, and SEO).
  • Updating online campaigns for retargeting and optimizing leads can increase conversions.

3. Branding:

Brand identity is more than your logo, tagline or slogan, color schemes, and fonts. It includes your unique selling proposition, personality, and the feelings you want target customers to feel about you and your products.

Digital marketing consultants are responsible for improving the brand image through online advertising campaigns. They’re also responsible for tracking results of their campaign, whether it’s in the form of conversions or leads.

To achieve this, you and your digital marketing consultant should follow and align on the points below:

  • Brand Purpose
  • Target Audience
  • Competitor and Market Landscape
  • Unique Selling Points (USP)
  • Brand Recognition

4. Search Engine Optimization (SEO):

Digital marketing consultants stay up-to-date on the latest SEO best practices and trends. With around 3.5 billion searches worldwide made on Google every day, optimizing content for search engines has never been more critical to business success.

SEO, also known as search engine optimization, is a method of marketing online aimed at increasing high-quality traffic to your website through organic search results.

Optimizing your content is important to getting it found by search engines. Optimization helps make sure that the words and phrases you use are relevant, which leads to higher rankings in search engine results pages (SERPs).

Some of the ways that your digital marketing consultant can do are:

  • Publishing relevant content that stays true to your brand story while providing industry-related news keeps an audience up-to-date.
  • Building an SEO strategy around topics that are relevant to your company and industry helps with search engine optimization. Make sure to update content regularly.

Final Thoughts:

Exploring the field of Digital Marketing can be a daunting task for every Small and Medium Business.

AI Advertisment is not a typical digital marketing agency that would always tell you what we are going to do for your business. We are the ones who will calculate your market potential and tell you where you stand today.

On basis of strategies that we develop, gradually you’ll see the growth in your rankings and visibility. Believe us?

To avail our Marketing Consultant Service, you just need to send us a mail.