SEO is essentially the practice of making your website more discoverable by search engine users. Whether you are an online retailer, news site or blog, everyone needs to have a strong SEO strategy in place if they want to succeed with their website.
SEO is an effective way to reach consumers that can be difficult to engage in traditional advertising. Because a majority of people use search engines on a daily basis, SEO offers a way for companies to be found by customers.
Why is SEO growing in importance?
If you’re still not sure SEO is needed for your business, here are 8 reasons why it should be.
- The Emphasis on Organic Search for Traffic:
Organic search is a huge part of most businesses’ website performance. Search engine optimization (SEO) helps increase traffic on your website by making it more visible on Google and other search engines.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.
- SEO Builds Trust
The goal of any experienced SEO is to create a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search. This can be accomplished by establishing trust and credibility with your brand and website, which is best done by working with an experienced professional.
Following Google’s E-A-T guidelines is critical to ensure successful results.
E – Expertise
A – Authority
T – Trustworthiness
The above concept comes from Google Search Quality Score Rater Guidelines. It is one factor that Google uses to evaluate the overall quality of the website.
A brand’s authority is established over time, requires patience and effort from both the company and its customers. In order to establish a reputable brand, a business needs to provide a product or service that allows customers to count on quality.
By doing so, they can gain customer trust in their business and products.
- SEO is the best way to understand the consumer
The entire concept of SEO revolves around understanding the intent of the consumer. Understanding what user looks for on Search Engine can make or break your brand. As an SEO expert keeping the user expectations and intent can help you rank higher in SERP.
There are various tools which can be used to understand user intent and behaviour to better optimize your website.
- Google Analytics
- Google Search Console
- Google Trends
- Google Keyword Planner
- Impact of SEO on User Experience:
Understanding the user behaviour on your website can be highly helpful in generating high number of conversions. As an SEO expert, one should understand and optimize the user experience on the website. Google has learned how to interpret user experience on the website and is a very important factor for the website success.
As Google’s search engine has grown, so has their focus on the customer experience. The Page Experience Update is something that marketers in all industries will need to adhere to and is part of this focus.
- Rise of Local SEO
Mobile traffic has dominated the internet, and this has given rise to more local searches. Nowadays, businesses need to be found on mobile search engines like Google, Apple Maps and Yelp if they want to succeed.
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Content should be optimized for the area of interest, such as neighbourhoods or cities. A big part of this involves making
- SEO Is constantly upgrading
Every year there is a new hot topic in the SEO world. Three years ago, it was local citations, then social media signals and now it’s mobile friendliness. The trend will continue with something else next year and you just need to be aware of these changes that directly affect your website ranking and traffic.
Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.
We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be tough to come back.
- SEO is Cost Effective
SEO is relatively inexpensive when you compare it to the cost of a brand. And the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.
This isn’t a marketing cost; this is an actual business investment.
Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.
- It is Long Term Strategy
The SEO process can have a noticeable effect within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.
And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market.
The role of SEO has expanded significantly over the last few years.
SEO is especially helpful for consumers who need assistance finding information about your brand. By implementing quality SEO on your website and digital properties, you will help both consumers and the overall marketing efforts for your brand. AI Advertisment is India’s leading AI-powered company that offers various digital marketing related services to clients in India and Worldwide. We aim at offering a blend of various AI Powered Services in order to bring the desired outcome for a business striving to score high on top search engines like Google. Need world class AI SEO Services? Get in touch with us today!
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning