Top 6 SEO Auditing Tools You Should Use In 2022

Today, businesses of all sizes are investing in digital marketing and social media widely to increase brand exposure and sell products online.

Many companies are now hiring their own marketing teams. Some are using SEO agencies, consultants, and freelancers to help with online marketing.

In general, we will start doing SEO for a website by doing an SEO audit initially.

SEO auditing is a time-consuming process because we have to analyze all the pages of the website with the support of technical tools. We can find numerous SEO audit tools over the web to audit and analyze a website. We have to prepare a detailed report with recommendations for a website to improve search results and rankings.

Here are 6 trusted SEO Audit tools that can work well for you in 2022

1. Woorank

Woorank is an excellent auditing tool that helps website owners, SEO agencies and marketing companies assess the On-Page SEO, Off-Page SEO, broken links, backlinks and locate defective web pages. It offers a detailed analysis of a site and will provide recommendations for improvement to help a site’s visibility and ranking.

Woorank also provides a free and paid version. The free version offers the user with SEO audit reports that we can download in PDF format. These reports are easy to understand and the SEO consultants can easily fix website issues.

2. Semrush

Semrush is another auditing and research tool used to track the organic keywords, competitor research, backlinks, and PPC keywords of the competitors. We can use it aggressively to track the competitor’s data and we can implement those in our SEO efforts in order to boost our website ranking.

The main features of SEMrush are:

  • Competitor Analysis
  • Backlink Analysis
  • Create effective campaigns
  • Keyword Position Tracking
  • Complete Website Audit
  • Complete Domain Overview
  • SEO Analysis
  • Traffic Analysis

3. Moz

Moz is one of the leading companies in the SEO industry. Website owners use Moz’s products extensively when doing SEO on their sites. Experts use Moz Rank, Domain Authority, and Page Authority to measure metrics while doing link building with other websites. Moz offers free and pro tools targeted for both small to big enterprise businesses.

Free Tools offered by Moz:

  • Site Explorer
  • Keyword Explorer
  • MozBar
  • Business Listing
  • Business Console

4. SEO Site Checkup

SEO Site Checkup is a free auditing tool that audits your site in 6 different categories: mobile usability, SEO issues, social media, servers, security, and the semantic web. It’s a comprehensive SEO tool that provides you with all the data from search engines, site health score, the performance of the website, and the failed checks of the site.

Major Features offered by SEO Site Checkup:

  • SEO Monitoring
  • SEO issues repairing
  • Competitor Analysis
  • SEO Reporting

5. Seoptimer

Seoptimer is a free auditing tool that can help you locate errors on your website and how to fix them. You can also download the Google Chrome extension called “Seoptimer” in order to use this free auditing tool for individual websites.

6. Screaming Frog

Screaming frog is a desktop program that crawls the entire website. It searches for various parameters such as sitelinks, outbound links, meta descriptions, anchor text, security and broken links. It also checks response time and ALT tags.

The tool will crawl up to 500 URLs for free.

It is not surprising that there are so many tools you can choose from. In fact, if you don’t use the right tool, your audit could be incorrect and potentially cause a lot of damage to your website.

AI Advertisment is one of its kind Digital Marketing Agency that caters to all the requirements of its client starting from website audit to website ranking and visibility.

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