Search engine optimization (SEO) is a complicated beast. There are hundreds of factors that contribute to the success or failure of your website. This guide will help you understand how SEO works, and more importantly, what you can do to improve your site’s search rankings in 2021 (and beyond).
Google Discover’s origins go back to 2012 when it was called “Google Now.” The idea of “Google Now” was to give you information throughout the day without your input. In other words, Google would do the Google Searches for you. The purpose of Google Discover is given away by its name. It’s intended to help you discover content from around the web that pertains to your interests. Everyone’s Google Discover feed is personalized to their preferences.
With the focus of Google on more personalized results for the user, the implication of Google Discover and its impact on SEO strategy is more than ever.
What is Google Discover?
Google Discover is a feed that produces relevant content on Google’s mobile site and app. Many describe it as a social media feed, although it’s closer to a news feed that lets users stay updated on their chosen interests, topics, and current trends.
While you might expect a simple search when you open Google from your phone, you now get much more. Located right below the regular search bar on the mobile site, iOS Google Discover app, and Android Google Discover app, individual “cards” connect users to interesting content.
In a previous iteration, Google attempted a customized feed called Google Feed. From the beginning, it was a customizable feed that pulled from your search history to produce fitting information and topics.
#Google aimed to offer applicable content before users entered a search. In a predictive way, Google attempted to uncover useful information to satisfy users.
Google mobile search is a little different from desktop. Located right below the regular search bar of your mobile phone, you can find the Google Discover app. It connects you to interesting content and information, such as news stories about sports, recipes for meals, and more.
What is the difference between Google Discover vs. Google News?
Google News gives you a wide range of stories and content that excites you. The Google News property shows search results for news topics built on your search history.
On the other Google Discover is a little different, Discover will show you content that matters to your interests without you performing a search. Moreover, Discover lets you customize the content you find fascinating.
How to be featured on Google Discover?
The first thing to keep in my mind before even optimizing for Google Discover is to consider whether your website is eligible or not. Your website should be properly indexed, verified, and comply with Google News Content Policy.
How to optimize your content for Google Discover Feed?
Optimize your website for Google Accelerated Mobile Pages (AMPs)Google Accelerated Mobile Pages (AMPs) are a big thing for SEO. Why? Because they were built for speed. Speed is a crucial Google ranking factor. AMPs load almost immediately, which gives users a seamless entertainment website user experience on all devices, including desktops.
The faster your pages load, the more satisfying it is for users. In other words, if your web pages load slowly, you have less chance of ranking on SERPs. Discover also offers a report feature that lets you compare AMP and non-AMP performances.
Produce outstanding blog content
Google Discover will not randomly pick any content to show users. Instead, it looks for quality, meaningful materials that will boost user experience. Remember that the principal objective of the rebrand is to enhance the user experience. Thus, along that line, Discover will always present users with quality content.
The idea is to publish blog content that is not only visually appealing but also result-driven. Moreover, ensure that your content aligns with the spatial order for optimal results on LinkedIn. That way, you increase your likelihood of showing on the Discover feed.
Conform with SEO best practices
In order to get your website noticed by Google Discover, follow few basic SEO rules. First of all, make sure that your page’s user experience is great. This will ensure that users come back for more and spend more time on your page.
Follow Google’s content publishing policy Google said that it’s important for your blog to follow the Google News Publishing Guidelines and comply with the Google Webmaster Guidelines if you want your blog to appear in the Discover feed. This means that you need to make sure your blog posts and other content types follow the guidelines.
With the ever-changing digital marketing landscape, it is important to have an in-depth knowledge of SEO so that you can adapt to the changes in time. We’ve covered everything from Google discover to how to optimize your content for Google Discover in this guide. If you are looking for more information about SEO, feel free to check out our other blogs.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning