The digital marketing landscape is always changing. New technologies are emerging, while others are becoming more popular. So how do you know what’s relevant for your business? And how can you make sure that your new digital strategies will deliver results?
AI is changing the future of digital marketing, that is certain. It’s not so much about what new developments are happening, but also what new trends are likely to emerge over the next few years.
The power of AI allows exciting new opportunities to take hold in the digital marketing space. But it doesn’t stop there. So many other techniques, tactics and productivity boosts exist under the AI wing. Artificial intelligence is an insanely growing industry and you need to keep up if you want to make it work for you
What is Artificial Intelligence (A)I?
Artificial intelligence (AI) is a computer system that emulates the cognitive abilities of a human being. AI leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.
Artificial intelligence is a field that involves combining computer science and robust data to enable problem-solving. It also encompasses sub-fields of machine learning and deep learning, which are frequently mentioned in conjunction with artificial intelligence. These disciplines are comprised of AI algorithms which seek to create expert systems which make predictions or classifications based on input data.
Impact of AI on Digital Marketing
Artificial intelligence (AI) will be a major player in the digital marketing industry for years to come. From search engine optimization (SEO), to email marketing, to social media advertising, AI has already started to make its mark on the industry and is sure to play a bigger role in the future.
Digital Marketing is a prime candidate for AI to take over because of the amount of data involved. With all the data at hand, AI can easily do its job and give you great results. In time, as AI develops and advances, it will be able to perform any task that requires data.
With the rise of AI powered computers, companies will be able to finish tasks faster and more efficiently than humans can. Computers can use machine learning and natural language processing to analyze a large amount of data in a short amount of time. This data could then be used to determine customer segmentation or analysis, campaign automation, reporting and A/B testing.
AI is the future
We will see the rise of predictive marketing; this will enable digital marketers to make simpler and easier decisions.
Predictive marketing is a method of determining the best marketing strategies to use in a given situation. This is accomplished by an AI assistant examining data analytics to find out the marketing strategies and actions which will have the highest probability of succeeding.
Apart from Predictive Marketing, AI will also show its wings in the field of
- Advanced Analytics:
The data analysis ability of AI is already very advanced and is expected to take a giant leap in the near future. This will impact how we strategize our digital marketing campaigns as data analysis will provide us hot points to further enhance our strategies.
- Content Writing:
If you’re running a business online, whatever it may be, content has got to be in the mix.
Presently some tools can create an entire set of articles out of a few keywords. Any form of content creation that requires to fall within the framework of SEO, will be better scripted by an AI tool. With dynamically changing SEO rules and algorithms, future AI tools are expected to update and tweak any number of articles, at a much faster rate when compared to a human content creator.
- Customer Churn:
Customer churn is the percentage of customers that stopped using your company’s product or service during a certain time frame. You can calculate churn rate by dividing the number of customers you lost during that time period — say a quarter — by the number of customers you had at the beginning of that time period. With the innovation in the field of AI and Data Analysis, optimizing the website to minimize Customer Churn will impact the success of Online Business at a daily basis.
- Ads Optimization and Automation:
Paid Marketing is a vital part of Digital Marketing. Presently humans analyse the historical data to implement and execute ad campaigns. In the Future, data analysis ability of AI will be used in paid marketing as well. Automation of Paid Campaigns to maximize ad spending utilization will also rely on AI in the future.
The current state of digital marketing is all about refinement, analysis and extraction. We at AI Advertisment are taking Digital Marketing to the next level by incorporating AI to future proof businesses for future changes.
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Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning