How to Set Up Google Analytics: A Step-by-Step Guide

Analytics is the most powerful marketing tool available to any business, and Google Analytics is the best in the world. This post will help you set up a full analytics account from scratch.

Setting up Google Analytics is a useful tool for any online business. It provides information about your site’s visitors, such as which pages they visit and how often they return to the site.

Knowing how to set up Google Analytics is the first step to understanding:

  • Who your website visitors are
  • What content they want to see
  • How they behave on the website

Once you have implemented Google Analytics, you can use the information it gives to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

The best part? Google Analytics is absolutely free.

However, setting up Google Analytics can be hard. Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics.

  1. Create a Google Account or Use an Existing one

If you already have a Google or Gmail account, you do not need to create a new one and can skip to the next step. If you do not have an existing Google or Gmail account, follow the instructions below.

  • Click on the following link to create your Google account.
  • Fill out all of the information in the form and then click “Next Step.”
  • Google will then ask you if you would like to create a public Google+ profile. That is optional and you don’t have to set that up if you don’t want to

2. Use your Google Account to setup Google Analytics

Now that you have a Google Account established, we can move to setting up Google Analytics:

  • While you are still logged in to your account, go to this website address: http://www.google.com/analytics/.
  • Click on “Access Google Analytics” in the top right corner and you will be redirected to a new page.
  • Click on Sign Up on the far-right side
  • For the purposes of this tutorial, we are setting up Google Analytics for a website and not a Mobile App.
  • Fill out all the information on this page
    • Account Name
    • Website Name
    • Website URL
    • Industry Category
    • Reporting Time Zone
  • Finally Click on Get Tracking ID Button at the Bottom
  • A Google Analytics Terms of Service Agreement will appear and you will need to accept this agreement before you can proceed further.
  • You will then be presented with a unique tracking code that will need to be applied to your website.

3. Install the tracking code

  • To make sure Google Analytics can report back on a variety of website metrics, you will need to install the tracking code on every page of your website. To install the code, you basically just need to have it appear on all pages of your website’s code.
  • If you do not have experience adding code to your website, you should contact the company that manages your website.
  • Copy and paste the tracking code to either the header or footer file of your website.
  • If you are adding the tracking code to the header file, make sure the code is contained before the closing </head> tag.
  • If you are adding the tracking code to the footer file, make sure the code is contained before the closing </html> tag.

4. Make Sure the Code is on All Pages

A very handy tool called GA Checker will scan your entire website (up to 10,000 pages) to see if the Google Analytics tracking code exists on all pages. All you need to do is enter in your website name and then click the button that says “Check Your Site.” If you installed the tracking code successfully, a checkmark will appear next to Google.

5. Learn How to Use Analytics

Now that you have installed the tracking code on all of your website’s pages, it will take around 24 hours for Google Analytics to start collecting data from your site. Please keep in mind that Google Analytics will always be one day behind on any reports and you won’t be able to view data from today.

Why You Need Google Analytics

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.

There are many benefits to implementing Google Analytics on your website. With 56% of websites using this tool, it’s also one of the most popular out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.

Here are just a few pieces of data you can get from Google Analytics

  • Amount of your traffic
  • Source of traffic
  • Individual Page Traffic
  • Amount of leads
  • Source of leads
  • Demographics of your visitors
  • Best performing URLs

Conclusion:

Google Analytics is one of the most important tools for a digital marketer. It helps you track the performance of your website as well as all your digital marketing campaigns.

With Google Analytics, you’ll be able to determine your ROI and learn the behavior of your audience. For More tips and tricks related to the world of Digital Marketing, Follow AI Advertisment.