Facebook is the top social media platform for businesses, with over 1.86 billion monthly active users. It’s no surprise that Facebook continues to be an excellent avenue for marketing your business. With so much potential, it can be daunting to know where to start when it comes to creating a marketing plan for your Facebook page.
That’s right. Facebook is a great place to market your brand and builds your business, but it is also one of the most competitive social media platforms. So how can you stand out? It all starts with creating an effective strategy that focuses on building relationships with potential customers through content, engagement, and community-building.
Facebook Page vs Profile: Everything you need to know
What is a Facebook Page?
A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “friends,” but “fans” – which are people who choose to “like” a page. Pages can gain an unlimited number of fans, differing from personal profiles, which has had a 5,000-friend maximum limit.
Pages work similarly to profiles, updating users with things such as statuses and links. This information appears on the page itself, as well as in its fans’ news feeds.
In the past, business owners didn’t have to decide between a profile and a page. But recently, Facebook has changed its rules regarding pages and profiles. The two options still exist, but both can now be used for different purposes. If you want to know the differences between Facebook Pages and Profiles, keep reading!
What is a Facebook Profile?
A Facebook Profile is a personal account assigned to you when you sign up with Facebook. You’re only able to create one profile, which includes only your personal information – no business information. Your Facebook Profile is where you can connect with family, friends, and colleagues. You’re able to see personal posts and updates from your friends in your newsfeed as well as share your own photos and posts.
Note: It’s technically against Facebook Terms to use a Facebook Profile for business.
Why is Facebook important for marketing your business?
The rise of social media in the past decade has been nothing less than a revolutionary shift in how we communicate. It’s changed the way we do business; it’s changed the way we interact with the world, and it’s transformed our social lives into something that is more intertwined than ever before. The most notable social media platform in today’s society is Facebook, which continues its ascent to become one of the biggest tech companies on earth. With over 1.5 billion
- Massive Exposure on Global Scale
Facebook provides multiple platforms for marketing. Individuals and businesses can use Facebook pages, groups, and ads to promote themselves. A page for an individual or a business is the most popular way to represent an individual or a business. Groups opened by businesses and organizations can be used to promote activities
- Low Marketing Expenses
Small businesses do not need to have their own website in order to promote themselves or their products. A Facebook page can be created for free, and then any information about the business or its products can be posted on this page. Even a small business can start its own Facebook page and use it to advertise all of its products at no cost.
- Ability to Target Potential Customers
Facebook ads have a unique feature that allows you to target potential customers based on their demographics and interests. For example, if you wish to expose your ad to young business owners, you could choose demographics of age below 35, middle-class lifestyle, residing in large cities, with interest in “business” and “marketing”.
- Developing Brand Loyalty
Facebook allows interaction between customers and businesses. It is also easy to respond to customers, which promotes brand loyalty. Quick customer interaction means you can provide effective customer support by posting a message for the customer, which instantly shows up on his/her Facebook page.
- Useful Info – Facebook Insights and Competitor Information
Once you have made a Facebook ad, you can get a lot of useful information from Facebook insights. You can get data on the number of page likes, total reach of your post, people engaged with the post, and data about individual posts performance is also made available.
Facebook Adverts Manager lets you track a range of performance metrics, which help measure the impressions (number of times ad was shown), reach (number of people who saw your ad), and frequency (number of times visitors go through your ad).
Conclusion: From creating a Facebook ad to optimizing your social media strategy, there are many ways you can market on Facebook. However, there are plenty of mistakes marketers make when it comes to using this platform for their business.
AI Advertisment incorporates Artificial intelligence and fuels your social media campaign. If you need further helping hand to revolutionize your social media, you can contact us.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning