Content marketing has been the buzzword of the past decade. In a digital world where businesses are being forced to compete for our attention, content marketing is one of the most effective ways to get your brand noticed.
Content marketing is a booming field. In fact, according to an article from Content Marketing Institute, B2B marketers who use content marketing effectively report a 169 percent increase in leads and a 94 percent increase in conversion rates. The result? A massive boost in revenue.
What is Content Marketing?
Content marketing is a method of promoting a product, service, or idea by providing information about the topic to be shared on social media sites, blogs and website pages. The goal is to create content that will engage your target audience and drive them towards conversion.
According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.
Consistency is one of the key factors that determine growth and success in business. Big brands are consistent with their brand messaging, which is why they are successful.
The same reasoning applies to content marketing — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.
Benefits of Content Marketing:
- Gaining the trust of Audience
Companies can use content marketing as a way to build relationships with their customers. Content marketing allows companies to create and deliver unique, relevant, and valuable information related to their products or services.
Creating content helps build a relationship with your target audience, as well as answer their questions. Your audience will trust you more when you create value without asking for anything in return.
- Generate more and better leads
Content marketing isn’t just for traffic; it can also generate leads. When your readers view your content, they’re more likely to purchase from you in the future. Additionally, CTA’s (Call To Action) placed directly in your content can generate new leads for your sales team.
Content that is valuable will keep customers engaged with you and allow them to find out information that will be productive for both customers and you.
- Original content can improve conversions.
The content you share on social media influences conversions. It helps your audience connect with you and gives them information needed to make educated purchases.
Even more, if you’re using blog content to bring in traffic, consider using unique images rather than stock photos for a potential 35% increase in conversions.
Additionally, your content should always include a CTA and guide your reader on what they should do next.
- Impact on SEO
The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.
For example, your company should focus on developing content that will help you become more visible online and build your brand’s trust and authority with potential customers. Content strategy can be accomplished by defining what content types are relevant for the target audience.
- Great Content can help you become trendsetter in your industry
Creating quality content that reflects your expertise in your industry will both build trust and authority with customers. If a customer is looking for a place to get information, they’re more likely to use a site that’s trusted and authoritative.
Plus, your customers are more inclined to trust you if they view you as an industry expert. Your content should demonstrate your expertise in your field and provide valuable answers to your audience’s questions.
- Loyalty from the Audience
People who have a positive experience with your brand are likely to become advocates before they even purchase.
It’s true that a brand fan can be just as effective in influencing buying decisions as a current customer can. A business creates loyalty from potential customers when it provides value to its current audience. One of the more successful ways to do this is through content marketing.
Once you have a clear understanding of the benefits content marketing can bring to your business, it’s important to figure out how to be successful with this strategy. You can learn more about content marketing and how we can help you promote your business by signing up for our AI Content Writing Services.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning