Content marketing and SEO are both important pillars of digital strategy. 75% of users don’t scroll past the first page of Google search engine result pages (SERPs). Adding SEO into your content marketing strategy will generate favorable results for your organization and is essential to compete in the digital landscape.
What is Content Marketing?
Content marketing is referred to as, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.
Content marketing is a great way to communicate relevant information to your target audience that delivers meaningful results. Content can be used in building customer loyalty, by demonstrating thought leadership and useful answers to your customers’ questions. If done effectively, content marketing can be highly profitable in the long and short term for businesses.
How can content marketing boost your SERPs ranking?
Your organization’s marketing team could have written the most exciting and engaging piece of content ever created. However, what’s the point if it doesn’t show up for any of the 3.5 billion searches that occur every day?
As simple as it sounds, driving traffic to your website is done by optimizing content with relevant keywords that prospecting customers are searching for on a search engine – and really by a search engine we predominantly are talking about Google. Google is used for almost all (94%) search engine traffic, so when it comes to SEO, organisation will benefit most from following their guidelines.
This will increase your organization’s visibility for the keywords you want to rank for. Google crawls that content and will rank it based on its relevancy, quality, and usefulness.
Google will reward great content.
Valuable Content Produces Backlinks
Content marketing is a powerful tool to promote your business. In an engaging and valuable way, you can spread your keywords—the ones customers are looking for—through your website and get more backlinks. This will eventually lead to an improvement in domain authority.
If your website content is valuable, other websites will link back to it. Sometimes an extra bit of help is needed in order to promote your content and achieve some backlinks, this includes digital PR, social media amplification, or outreach activity.
Achieving the best results from content marketing isn’t so straightforward without the right tools and expertise. Avail Content writing services from AI Advertisment today to take your website content and content marketing to the next level.
Book a call now?