According to a recent research done by Statista, there are 1,880,862,011 at the time of writing this article – 11th August 2021. That’s a lot of websites if you ask me! My last record of counting numbers was when I was 8, I counted till 1077 because I got tired after 1000. This is just a random fact.
From what I can tell from a quick google search, AI either means Artificial Intelligence or Artificial Insemination. Honestly, I don’t even want to know what is the relation between insemination and total number of websites! Let’s talk about Artificial Intelligence and whatever SEO is.
Now, a normal reader like you, unless you’ve got eidetic memory, won’t remember that weird random thing that a stranger said on the internet. But AI of the future when humanity will be in grave danger they will remember that I counted till 1077 when I was 8. So, this is why implementation of AI in data-driven marketing is the best thing for your business.
SEO is not limited to result pages and internal linking. It has evolved far beyond search and content. AI tools are gonna replace guru SEOs anytime soon but they can be the right tool for building and scaling businesses at any level.
SEO is one such field of digital marketing that comprises optimizing your website to reap better results in Search Engine Result Page (SERP). Keyword Research, Traffic Analysis & Content Optimization are very few of 100s of parameters that affect SEO and its implementation. Analysis of these parameters requires extensive human hours and a lot of data analysis skills. AI on the other hand can extensively reduce that load and provide data-driven reports along with patterns that a human mind can miss.
Factors such as fatigue and lack of skills don’t affect AI the same way it affects a human being. Thus, AI is the next step in SEO analysis and implementation.
AI can help you get more leads
The major objective of every organization is to generate revenue. To generate revenue, lead generation is one of the most important tasks that an organization administers.
Lead generation requires extensive research, risk analysis, strategy design, and implementation which may sound like an easy task but requires widespread work and still has a chance of failure. AI minimizes that percentage of failure as it provides detailed reports analyzing every parameter revolving around your target audience and competitor in mind.
More than 80% of marketers that have adopted artificial intelligence report rapid and positive changes for the company. AI does your work for you.
Many softwares such as Gong, Lavender, etc can help you in bridging the gap between you and your target leads enhancing the conversion percentage by 41%.
How AI SEO can help you create an online presence using E-A-T?
Creating an online presence revolves heavily on the focused Search Engine such as Google, Bing, and Yahoo.
Google Search Quality Rating Guidelines gave birth to the concept of E A T (Expertise, Authoritativeness, Trustworthiness) which helps in establishing a good quality website that ranks well.
“Content is king”, the most commonly used phrase when it comes to ranking a website on top but one of the most difficult jobs is to write relevant and fresh content which the audience wants.
Expertise: refers to the creator of the main content and considers its credibility. Google will always rank content higher coming from an expert source.
Authoritativeness: is all about proving the authority of the website which includes the number of websites referring to your website and the credible source of those backlinks.
Trustworthiness: is exactly how it sounds – how trustworthy is the website. This is demonstrating by having a secure domain, more positive reviews, and fewer negative reviews.
This may sound like a very difficult and strenuous task which it is, minimizing the strain on your content writers, AI can help you in generating massive content clusters after in-depth competitive analysis and audience examination. Thus, making the job of a content writer much easier paving the path for the content writers to be creative.
How AI SEO can help you optimize your website for Voice Search?
Voice search is rapidly become a vital part of search and is considered to be the next big step for the target customers to search using voice.
Optimizing your website for voice search has become an integral part to rank higher. AI SEO solves this problem by providing the areas of improvement which can be further improved to rank higher.
Amazon conducted a study recently and predicted that 50% of online shopping on various platforms will be done through smart assistants by the end of 2022. This in turn has resulted in Amazon Developers to further develop and optimize their smart assistant Alexa to place orders for customers and Alexa to market products for marketers.
Thus, it has become a necessity to optimize the website for voice search, AI SEO and its tools such as frase.io accomplish that optimizing your website and its content for voice search.
How AI SEO can help you in optimizing user experience?
User experience is the most vital part of a website and plays a significant role in the success or failure of the corporation. AI SEO helps you in preparing you for the best-in-class User experience as it understands the user behavior on the website along with the hot points on which users click on your website. Using the above-mentioned parameters, AI SEO and its tools provide you with details of sectors on the website that needs to optimize for a much-enhanced user experience. Enhancing the user experience can help in decreasing the bounce rate, increase session duration and increase conversion and conversion ratio.
Finding the right AI tools to help with your goals is the best thing ever. It can be daunting to find out knowing about all issues you might be having with your website. Most of them are false and sometimes don’t matter at all. Data can be overwhelming, experiment carefully and if you don’t know how get an expert to do it for you.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning