As so many industries are, the advertising industry is seeing the use of data and AI transform it. Consumers can see this change in personalized ads on their web browsers, chatbots that help them make purchasing decisions, and influencers who resonate with them.
What exactly is AI-powered Advertising?
Artificial intelligence in advertising refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions based on the information that is fed to them. They use historical data to learn from past experiences and use it to make smarter decisions in the future.
Advertisers can use AI to create more personalized experiences, target the right audience, select the right thought leaders and influencers, and make decisions faster.
The Current State of AI
If advertisers are not currently implementing AI tools into their strategy, they should probably start considering it. Recent studies show that AI technology is expected to grow significantly throughout this decade.
AI in advertising helps organizations better segment audiences and target ads while measuring results. HubSpot* reports that today’s marketers are creating content for multiple audiences, with three audiences being the most popular. It’s not enough anymore to target one audience and hope for the best.
To drive real results, companies are using AI to target niche populations and contextual and behavioural targeting powered by AI to get the right ads in front of the right people.
While it’s important for businesses to be able to measure the success of advertising campaigns, advertisers can use AI technology to do so. According to Deloitte’s State of AI in the Enterprise, 3rd Edition, * 26% of respondents and 45% of seasoned adopters believe that implementing artificial intelligence has allowed them to put their dollars where they matter.
The AI advertising industry is constantly evolving as the world becomes increasingly digitized. Advertisers have a lot of opportunities to take advantage of the technology on the market and create a more cohesive strategy that better connects with consumers. Here are some ways how AI has changed advertising, and what you can do to leverage these insights into your own marketing plan.
The AI advertising industry is constantly evolving as the world becomes increasingly digitized. Advertisers have a lot of opportunities to take advantage of the technology on the market and create a more cohesive strategy that better connects with consumers.
How AI is changing Advertising?
AI is rapidly changing the advertising landscape due to its host of benefits and ability to get smarter over time. Here are just some of the ways organizations can leverage AI in advertising.
1. AI SEO:
Search engine optimization often involves making small modifications to parts of your site. These changes might seem minor, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
AI is starting to make its impact on SEO and its traditional practises. AI SEO makes use of the data analysis ability of Artificial Intelligence to generate strategies to rank higher on the website beating out the competition.
2. AI PPC
PPC or pay per click is an abbreviation used to depict the Search Engine Marketing element of Digital Marketing.
Artificial Intelligence has already made its impact on the Paid marketing element by providing insights on ad copies, user interests, and target audience demographics which when used can generate exceptional ROI (Return on Investment). Companies have already started to use AI PPC services in their Digital Marketing.
Content is the most important part of Digital Marketing and term such as “Content is King” is widely used in Digital Marketing.
Artificial Intelligence has shown its application in the field of content written where AI tools have shown great success in writing plagiarism-free and unique content at a rapid pace.
Having a content editor to edit and add a human touch to the content can complete your content in every aspect for your customers.
4. AI Social Media
Social Media and its growth have changed the way of Digital Marketing and platforms such as Facebook, Instagram, Twitter are some of the first on the mind of marketers when they start Digital Marketing.
AI has shown its impact in the cutthroat competition of Social Media Marketing by giving insights on Target audiences, behavior, interests which can be used to generate a winning strategy and get optimum results on Social Media.
5. AI Marketing Consultation
Marketing is a vast field where not having an experienced marketing professional to guide can lead to catastrophic results.
AI has transformed the field of Marketing Consultation in which marketing experts are using AI and its analysis ability to generate patterns & understand trends to guide businesses to grow in every aspect of Digital Marketing
Using big jargons and taking a brief of how AI can be helpful in using various tools for your business advertisement is not enough. To start the full-fledged AI implementation and beat the competition, you would always feel the need for an experienced Digital Marketing Agency which will help you climb the stairs of success.
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Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning