The most successful businesses today depend on digital marketing tools to survive. Many of these companies have a strong tech stack that allows them to grow, and lets their employees focus on the tasks that will move the company forward.
Digital Marketing Tools by Strategy
We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals—from free and freemium tools for those on a tight budget to paid options with more features.
Social Media Marketing Tools
We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.
Social media is a great place to nurture leads and build business relationships. It’s ideal for gathering data on what your customers want.
Loomly’s self-described “brand success platform” is a tool that helps organize and collaborate on social media content. Built-in calendars, deadlines and workflows make both scheduling and brainstorming content easy. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
Hootsuite is a social media management platform that helps its users manage and schedule their social media content. It was created by Ryan Holmes in 2008 and is now used by over 10 million people worldwide. It has the ability to connect to many different social networking sites such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Hootsuite has a scalable platform, deep expertise, strong industry partnerships, and a 3. bold vision that will help your organization deliver world-class digital experiences to your customers.
We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.
Tools like Audiense take listening to the next level by helping companies identify and segment their social media audiences. Doing so makes it easier to run targeted ad campaigns and dive deeper into your customer personas. Digging into demographics, personality types, and beyond, you would be surprised at what you can learn from social alone.
Email Marketing Tools
An email is a form of digital marketing that provides companies with direct access to customers and prospects in order to promote their products and services. Email solutions are software programs that help automate the process of sending emails to customers or prospects.
SendGrid provides a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.
SendGrid has in-depth deliverability and performance analytics providing detailed information on what needs to be done and where it needs to be done.
Lemlist is different from other email marketing platforms because it focuses on deliverability. It emphasizes the best times to send your messages (and how often) for the sake of more opens and clicks. Lemlist is awesome for optimizing your existing campaigns.
Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.
Moosend is a user-friendly and affordable email solution for those just beginning to build their list. It offers a surprisingly robust platform with codeless campaigns, simple automation, and easy-to-read reporting. Paid users can also take advantage of landing page features, including mobile pop-ups and countdown timers.
Search Engine Optimization (SEO) Tools
As the digital landscape becomes increasingly competitive, anything companies can do to increase their search presence is a plus. Although SEO might be daunting, especially to up-and-coming businesses, there are plenty of online marketing tools to help you uncover search opportunities and optimize your existing search engine efforts.
Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank. The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.
SEMrush is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank. The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.
Graphic Creation Tools
Infographics. Memes. Graphs and graphics. The list goes on and on.
Visuals are the cornerstone of social marketing and branding. While you may not have the budget for a designer, digital marketing tools such as Canva make it easy to produce eye-catching visuals.
Creatopy is a graphic creation tool that’s similar to Canva, but different in some key ways. For marketers, Creatopy emphasizes features like design sets and brand kits that are useful for collaboration among agencies handling multiple clients or social accounts.
With Venngage, you can create infographics with any data, since it imports spreadsheets. It has hundreds of chart configurations to choose from. You can also brand your infographics with built-in graphics.
Digital Marketing tools aid you to grow your business ranking, but what’s more important is the right application of such tools. AI Advertisment is the only digital marketing agency that analyses your business requirements beforehand through AI-based tools and then applies the digital marketing tools smartly for your business ranking growth.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning