Are you familiar with local SEO but want to get better performance from this essential marketing tool? Or are you just discovering how important local SEO is when your business depends on customers in your geographic area? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.
Here are 5 optimization tips to help you improve Local SEO:
1. Keyword Research with Local Focus
Like any good SEO strategy, your local SEO should begin with good keyword research. For local SEO, though, you’ll need to look at keywords with your location in mind. Using a service like KWFinder to start your research, think like a potential customer. What would they search for? What would you type in to find a service like yours in another town?
For Example, for a local coffee shop, you sure can focus on keywords such as coffee shop near me.
2. Create Location Specific Web Pages
Add some location-specific pages to your website using your keywords. For example, if you are a plumber, along with your main plumbing website add some pages for each of the cities you serve. Along with city names, you can target counties, neighborhoods, and district names. Be sure that you include your location-specific keywords in the content of each new page,
3. Optimize your site for Mobile Viewing
Local searches are mostly done on mobile devices, so make sure your website is mobile-friendly. If you cannot make your website user-friendly on a mobile device, you risk losing customers to your competitors. HubSpot found that 61% of searchers are more likely to call a business if they have a mobile-friendly website.
4. Optimize your site for Speed
Long gone are the days of dial-up and painfully slow download times. Customers today expect the internet to load almost instantly. Your website should be no exception: websites that are slow and clunky to load have a higher bounce rate, so they could provide your competition an edge over you. Monitor your page speed rates and do what you can to make them as fast as possible.
5. Keep Monitoring your results
Slow and steady wins the race here. There is no one-size-fits-all solution for local SEO, so you need to find what works best for your business. Making small, incremental adjustments here or there allows you to fine-tune your strategy into something that’s really working for both you and your customers. Keep an eye on your metrics or hire a Digital Marketing Agency to do that on your behalf
Improving your Local SEO takes time. As a business owner, you may not be able to devote time for the same. If you need help in implementing your local SEO with exceptional results, contact us at AI Advertisment.
We incorporate AI into SEO in order to generate results.
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Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning