In 2022, SEO trends will be different from today’s due to Google’s constant updates. These Google updates are made throughout the year and can affect a website’s ranking depending on how well it’s updated. User experience also changes as a result of new technology, which can change what users look for while searching. With all this in mind, it would be wise to know what websites will be through for next year’s SEO efforts already. Thus, you can have more successful, productive, and better-and-higher ranking SEO achievements.
Top 2022 SEO Trends You Need To Be Ready For
We can think of SEO trends as fashion trends that change every year. Along with the changing SEO trends, the factors required to offer richer and higher-quality content to internet users evolve as well. By following these 2022 SEO trends, you can keep up with the fashion while improving user experience and getting higher rankings.
Artificial Intelligence taking your Ranking Game a step ahead
Artificial intelligence is starting to be integrated into companies by every sector, from healthcare to banking. Its growing popularity and functionality make it inseparable from website-based businesses as well. There are several reasons for this. Artificial intelligence can automatically monitor your website and provide you with reports.
At the same time, it can help you appeal to your target audience by analyzing keywords. It can also analyze your visitors’ behavior and create opportunities for better service. Extensive analysis and data driven abilities of Artificial Intelligence can be put to use in SEO as well. AI SEO is the future of SEO and is expected to further evolve in the year 2022.
Web users are increasingly shifting to voice search due to the increased popularity of high-tech voice assistants. These tools, such as Google Assistant offered by Google, Siri developed by Apple, and Alexa offered by Amazon, make voice search more efficient than typing. As a result, many people prefer using these applications over typing when visiting websites. In 2019, 33% of people in America benefited from a voice assistant, while in 2018, 27% of the world’s population used voice search. As experts, we assure you that the rate keeps increasing day by day.
So what can you take away from all the statistics? As you prepare for 2022 SEO, your content should be optimized to be answered by voice search and you should choose your keywords accordingly.
Technology has made our lives easier in many ways and one of them is by providing us with intelligent machines that can take over some responsibilities we used to handle manually. One such example is the chatbot, which can answer questions from people visiting your website for any reason.
Thanks to artificial intelligence, you can provide more customer service with a robot that responds to people’s questions. In addition, the AI in these robots enables them to improve user experience. This way, you gain trust in the eyes of people.
Short Video Content is the Future
Video content has grown, grown, and grown exponentially in recent years. For example, YouTube already has over a billion users. Instagram and Tiktok also contain billions of users in total. While these are in the bag, there is one more element we would like to add. According to a survey by Statista, 27% of people spend at least 10 hours a week on videos, while 15.4% spend 7-10. In general, people love watching videos. For this reason, it has become a necessity rather than a priority to do more effective SEO through platforms such as YouTube, Instagram, TikTok. If you still do not have an account to publish video content, create one now.
However, signing up is only the first step. We’ve itemized a few of the steps to support your SEO while creating your video channel:
- Describe your channel/page in a friendly manner for both the target audience and search engine.
- In this process, you can benefit from the keywords frequently used by your target audience and in the industry.
- You should prepare the quality of your videos to be at least HD. Bad quality is no longer acceptable in 2022.
Mobile Friendly Website/Content
Today, people prefer to connect to the internet using their phone or tablet instead of sitting at the computer. The number is so high that it is known that more than half of internet users are mobile users. Google announced in 2019 that they would focus on mobile-first indexing. This means any site without mobile support will not be valuable to Google. Additionally, with the increase of mobile searches, it is crucial to have a website that is responsive and easily accessible on all devices.
There are some aspects we can recommend you to prepare a mobile-friendly website and content based on our experts:
- Optimizing your website to adapt to any screen automatically is one of the most basic mobile optimization processes. Your website should have a display that’s suitable for smartphones, tablets, or models in order to optimize quality and user experience.
- Also, when you think a website is not enough, you can serve an app for iOS and Android to download.
- In order to check whether your website is mobile-friendly or not, you can use a mobile-friendly test via Google Search. This will provide you with a mobile usability report in Google Search Console.
Featured Snippets are a feature that acts as an answer box that Google displays on the search results page, depending on the main query. The general purpose of these Featured Snippets is to provide the fastest and most relevant information to its users in the easiest way.
Remember that SEO features are constantly changing, and you have to change yourself since you are part of the internet. Thus, achieving higher SERP rankings is not the only benefit for your website to grow in 2022. Knowing the specific 2022 SEO trends will provide many benefits besides achieving higher SERPs like improved user experience (UX), increased traffic, conversion rate optimization (CRO),
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