Content is everywhere!
However, you may still be questioning whether or not content marketing is an appropriate strategy for your own business.
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business.
Content marketing is a marketing technique where businesses and brands create and share relevant and valuable content with customers, prospects, and other audiences. This helps these organizations to establish stronger relationships with their customers, improve brand awareness, increase sales, reach new markets and more.
While content marketing is not a new concept, it is still difficult for many marketers to identify their target audience and create the appropriate content that will connect with them. It takes time to master the art of creating the right content at the right time for your target market.
Here, you’ll find 10 serious benefits organizations like yours can realize from developing and implementing a comprehensive content marketing strategy:
1. Organic Authority and Visibility
One of the primary reasons organizations adopt a content marketing strategy and produce content their consumers want to read, like, and share is to develop domain authority on the keywords and phrases their organization wants to be found for in search engines like Google.
Maintaining authoritative content is a core principle behind how Google determines search engine rank.
Some categories demand Expertise, Authoritativeness, and Trustworthiness to rank. In fact, E-A-T is a ranking factor in its own right as well as an expected criterion for the inclusion of other content signals.
Content is the foundation of your inbound marketing strategy. Whether it’s blog posts, social media posts, or industry content, consistent high-quality relevant content can establish your visibility in organic search results. This, in turn, builds brand awareness (among other beneficial marketing byproducts detailed below).
Establishing yourself as an authority on any topic is not a simple or quick task, but it’s worth the effort. The long-term benefits will be enormous.
2. Increased Organic Traffic
Simply put, content that ranks higher in the search engines attracts more clicks from those looking for the top-ranked answers to their queries. Further, since this traffic is based on consumers searching for specific answers it is highly targeted and properly tailored content with strong calls to action can lead to prospects quickly becoming customers.
3. Increased Referral Traffic
Relevant, high-quality, and high-ranking content is also more likely to gain the attention of other website owners looking to better inform their audience or build their own authority through association.
Quality content will attract valuable inbound links from relevant third-party websites. These links, in turn, will help you grow your authority — which can have a positive effect on your rank.
All of these components, beginning with the content you create, are effectively intertwined.
4. More Engagements
As stated, all content should be created with the goal of having it read, liked, and shared.
In the social media era, it’s important for content creators to include calls to action within their content and make sharing content easy. Social proof is a sign of organic authority, so it’s beneficial for writers to use this strategy when creating pieces of content.
Additionally, the rise of high-quality branded content gives rise to two other increasingly important channels – user-generated content and influencer marketing.
Today’s consumers rely on social media to endorse brands, products, and services. People in the younger demographic are particularly likely to use Instagram and TikTok to validate their choices. These people then share their opinions with their followers, whose trust they earn by validating choices made by influencers within the same age range.
The same principle relates to influencers and their loyal followers.
Influencers have their own reputations to uphold. As such, they will only work with brands that reflect their values and generate engaging content.
5. Targeted Content During the Customer Journey
In order to have a successful strategy, it is important to display your products and services in a consistent manner across all platforms. This way, consumers will recognize you as an expert in the industry and be able to easily find what they are looking for. In addition, it is important to have a consistent brand voice so consumers can relate with your business.
A well-defined content marketing strategy accounts for the provision of content to support your consumers throughout their buying journey.
Content created for each stage of the buyer’s journey from awareness, to consideration, to conversion, retention, and advocacy enables consumers to confidently complete each stage.
At the same time, it builds long-term trust in your business and brand.
6. Increased Conversion Rates
Quality content marketing campaigns tend to convert at a higher rate than most other marketing techniques.
Targeted, trusting consumers are much more likely to buy from trusted brands.
Content that is relevant and authoritative will help build trust with consumers.
As noted above, strong and clear calls to action incorporated into your blog posts, articles, videos, and other content will aid in progressing your prospects through to conversion.
7. Multi Format Content
A great deal of the content on your website is useful and relevant to a wide audience, which makes it a prime candidate for repurposing in multiple formats. This allows you to reach an even larger audience across different platforms and channels.
A single case study can initially be created as a combination of text, tables, and images, but then repackaged and shared in the video, infographic, blog post, social post, social ad, podcast, or print formats.
By establishing a set process for repurposing content you can introduce time and resource-saving efficiencies to positively affect your bottom line.
8. Evergreen Content
We all know that creating new content is both necessary and difficult. For one, it’s hard to come up with fresh, new ideas and then write them well. This takes a lot of time and effort.
When we have limited resources or little time to invest in content creation, it can be tempting to use older content instead of creating something from scratch.
While core concepts may remain constant, environmental changes frequently require updates to the specifics of product and service offerings.
As time passes and situations change, there is always the potential to take existing high-value content and update it.
Over the past two years, brands have had to react quickly to changing social and societal norms. Those who are agile benefit from customer trust due to their willingness to be empathetic and flexible.
9. Orginal Research Data
A key content resource for every business is access to its own unique source of product, service, and/or customer data.
The benefit of leveraging this sort of data is that it can be used to generate insight-driven content such as research reports, case studies, and whitepapers for consumers, partners, and other key stakeholders.
Since this data is unique to the organization, it can become a differentiating factor and is less likely to have competition from an organic search perspective.
10. Long Term Cost Savings
In the short term, producing content is more expensive than other strategies, but over time it can be cheaper. This is because paid advertising will cost more to maintain and produce.
Content marketing involves creating and distributing content to attract and engage potential customers. It differs from other types of advertising in that the main objective is to generate leads for sales, rather than selling directly through paid tactics such as search engines and social media ads.
A successful paid advertising strategy requires at least a multi-week commitment and a relatively significant budget for testing and optimization. This is particularly true if you are in an industry with strong competition.
To conclude, we would like to emphasize the fact that content is the king, but it should be handled well in order to bring the desired outcome. We at AI Advertisment aim at providing content that is SEO friendly, error free, plagiarism free and as per the Google standards. In fact, we would state it straight that we are the only digital marketing agency that offers AI based content that is generated from our exclusively designed AI tools.
Give us a call.
Digital Marketer by Profession with over 4 years of experience | Google Certified in SEO, SEM & SMO | Strive for greatness | On the path of learning